Department of Tourism, Jammu and Kashmir

The journey to the Holy Shrine of Shri Mata Vaishno Devi Ji starts with the Call of Mata. It is not only a belief but also a strong experience of one and all that the Divine Mother sends a call to her children. And once a person receives it, wherever he is, is bound to visit the Mother to receive Her unbounded love and blessings. A popular slogan in the local folklore beautifully expresses it- Maan Aap Bulandi - which means that The Mother Herself Calls! It is also a matter of experience by almost all those who visit the Holy Shrine that upon the Call of Mata, a person needs to just take one step and leave the rest to Her and his journey gets completed with Her divine blessings. Simultaneously, it is also believed that unless there is a call or Bulawa no one can visit the Shrine or have Her blessings, howsoever high or mighty one may be.

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About Jammu & Kashmir Tourism

The Department of Tourism, J&K is the main developmental, promotional and regulatory arm of the J&K Government. Its main role comprises of overall planning and execution of schemes for the development, up-gradation and improvement of the tourism infrastructure in different parts of the State.
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